1.3 What is coaching?


The following quote is from one of the founders of modern-day coaching, the late Sir John Whitmore, who gave a great definition of what coaching is: 

‘Coaching is unlocking a person’s potential to maximize their own performance. It is helping them to learn rather than teaching them.’

Sir John Whitmore

Coaching is based on the belief that the coachee always has the answers to their own problems – and that’s why it’s so empowering!

Your coachee might, however, need some help to find their answers – and that is where your essential skills come in.

So, in coaching, the responsibility for learning lies with the individual, and not with you, the coach.

The great news is that this form of learning is much more empowering for the individual, creates ownership, and has better longer-lasting performance results.

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