1.4 Definition of Coaching

WHy IS COACHING IMPORTANT?

Sales & ROI

Companies with dynamic coaching programs can reach 7% greater annual revenue growth, and those with sales coaching programs can achieve 28% high sales win rates. Coaching is also linked to increased productivity.

Supporting our People

Coaching can improve communications, staff commitment and loyalty and decrease levels of stress and tension. Coaching also helps develop a culture of trust and personal responsibility within the organization and with client and customers.

Developing you as Leaders

Coaching helps leaders to think and plan more strategically, to manage risk more effectively and to create and communicate vision and mission and helps develop leadership qualities linked to success.

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